Data Mining: Data mining is the practice of examining large amounts of data in user databases and websites to find consumer patterns, behaviors, and relationships that can be useful in marketing goods and services online.
Data modeling: Determining what kind of data is needed and how it will be structured and organized
Growth Hacking: Growth hacking is the creative use of technology (websites, marketing emails, apps) and analytics (data mining, A/B testing) in combination with product development to increase a company's growth.
Hybrid app: Hybrid apps are applications that will work on different platforms (computers, mobile devices, tablets) and are a combination of a native app (one that is stored locally on your device) and a web app (one that is accessed through a web browser on the Internet).
Hybrid Event: A conference, tradeshow, seminar, workshop or other meeting that combines a live, in-person audience with a virtual, online audience.
Itinerary: Another word for a schedule, agenda, or program. A detailed event itinerary can be created for attendees or team briefings to outline the flow of the event.
Marketing automation: Marketing automation describes the use of software or online services to automate repetitive marketing tasks like emails, customer relationship management, social media posts, and analytics.
Metric Converter: A tool that allows meeting and event planners to convert non-metric units into metric units, so they can easily determine the size of the room they will require for their event.
Multichannel Marketing: Multichannel marketing uses a variety of communication platforms (website banner ads, Facebook ads, marketing emails, a blog) to interact with potential customers.